Course overview

The BA (Hons) Marketing Management course offers an in-depth exploration of the dynamic world of marketing, designed to equip students with the practical skills, strategic thinking, and creative approaches needed to thrive in the competitive business environment. The course covers various aspects of marketing management, including consumer behaviour, digital marketing, market research, branding, and international marketing, preparing graduates for a wide range of careers in the industry. By combining academic theory with real-world applications, this degree aims to build both analytical and creative skills necessary to succeed in marketing management roles.

 

Quick Facts

Locations London
Duration 4 Years
Fees £9,535
Awarded Degree Undergraduate
Way of Study On Campus
Intake available September

Applicants are required to meet a minimum of 112 UCAS Tariff points. Accepted qualifications include A Levels, T Levels, BTECs, Access to HE, and other qualifications with UCAS Tariff points.

For undergraduate courses, typical entry requirements include one of the following:

  • Passes in two distinct subjects at GCE Advanced Level (A Levels).
  • A pass in one subject at GCE Advanced Level plus:
    • Passes in two distinct subjects at GCE Advanced Subsidiary Level.
    • A Vocational A-Level Single Award.
    • Two Vocational A-Level part Awards.
  • A Vocational A-Level Double Award.
  • A BTEC National Certificate or Diploma.
  • A completed T Level award.
  • Scottish Certificate of Education with passes in five subjects, including at least three at Higher grade or four subjects at Higher grade/New Higher grade.
  • The full Diploma of the International Baccalaureate (IB).
  • An Irish Leaving Certificate with passes in four subjects at Grade C at the Higher level.

For some courses, applicants must also meet GCSE requirements, typically a Grade C/4 or higher in specific subjects, or an equivalent qualification.

All applicants are required to attend and pass an Academic Interview as part of the selection process.

 

The course employs a combination of lectures, seminars, group projects, case studies, and practical exercises. These methods ensure that students receive a well-rounded education, blending theoretical knowledge with real-world experience. Students will engage in individual and group assignments, presentations, and industry-related projects, allowing them to demonstrate both their creativity and analytical abilities.

Assessments are typically coursework-based, and students will be encouraged to apply their learning to practical situations, preparing them for challenges in the marketing field. Regular feedback from lecturers ensures continuous improvement and development, helping students refine their skills throughout the course. This approach fosters critical thinking, problem-solving, and effective communication, all of which are essential in the field of marketing management.

 

Graduates of the BA (Hons) Marketing Management course have the potential to pursue a variety of career paths within the marketing sector. Below are ten potential career opportunities:

  1. Marketing Manager
    Marketing managers are responsible for planning, developing, and overseeing marketing strategies that promote a company’s products or services. They ensure campaigns align with business goals and lead a team to implement marketing initiatives effectively.

  2. Brand Manager
    A brand manager works on defining and managing a brand’s image. They are responsible for positioning, strategy, and maintaining the overall integrity of a brand in the market.

  3. Digital Marketing Specialist
    Digital marketing specialists focus on online marketing channels, including SEO, social media, and email campaigns, to increase a company's online presence and reach potential customers.

  4. Market Research Analyst
    Market research analysts gather and analyse data about consumer preferences and market trends. Their insights help businesses make informed decisions regarding product development and marketing strategies.

  5. Social Media Manager
    Social media managers create, curate, and manage content across various social media platforms to build brand awareness, engage with customers, and drive sales.

  6. Public Relations Manager
    Public relations (PR) managers handle communication between an organisation and the public. They create and maintain a positive image through media relations, press releases, and event management.

  7. Product Manager
    Product managers are responsible for the development and lifecycle of a product. They work closely with marketing, sales, and development teams to ensure the product meets market needs and achieves business objectives.

  8. Advertising Executive
    Advertising executives develop advertising strategies for brands and businesses. They work with clients, creatives, and media channels to create effective ad campaigns.

  9. Sales Manager
    A sales manager leads a team of sales professionals, setting targets, and ensuring sales strategies align with marketing goals to increase revenue and customer acquisition.

  10. Content Strategist
    Content strategists create and plan content that attracts and engages an audience. They oversee blog posts, videos, social media content, and more to drive brand awareness and customer engagement.

 

To apply for the BA (Hons) Marketing Management course, UK and EU home students will need to submit the following documents:

  1. CV with 3+ Years of Work Experience (If no formal qualifications):
    A detailed CV outlining relevant work experience, particularly if you are applying without traditional qualifications. This could include internships, part-time roles, or other professional experience.

  2. Passport/BRP:
    A valid passport or Biometric Residence Permit (BRP) to confirm identity and citizenship status.

  3. Proof of Address:
    A recent utility bill, bank statement, or official document to confirm your UK or EU address.

  4. Qualifications:
    Copies of all academic certificates and transcripts that meet the entry requirements, including A Levels, T Levels, or BTEC qualifications.

  5. EU Settlement Status (Share Code):
    For EU students, providing the EU Settlement Share Code will be necessary to confirm your residency status in the UK.

  6. Personal Statement (300+ words):
    A personal statement outlining why you are interested in the course, your career aspirations, and what you hope to achieve from your studies.

  7. Work Reference Letter (Depending on the university):
    A reference letter from a current or previous employer, particularly if you have professional experience in marketing or a related field.

  8. Share Code (For Non-UK Citizens):
    If applicable, provide a share code for non-UK citizens to confirm their immigration status.

 

Student Finance England (SFE) offers invaluable financial support to eligible students. This may cover tuition fees, maintenance loans for living costs, and additional support for students with children or adult dependants. To be eligible:

1. Eligibility Criteria for Student Finance England (SFE):
   - Must be a UK national or have a settled status.
   - Should be ordinarily resident in England.
   - Chosen university and course must be recognised by SFE.
   - Previous study and age may affect eligibility.
   - Must be in the UK for a minimum of 3 years to access the fund.

2. Eligible Categories:
   - UK & EU nationals (including pre-settled status under the EU Settlement Scheme).
   - Refugees and their family members.
   - Individuals with humanitarian protection status and their family members.
   - Migrant workers or frontier workers from the EU.
   - Stateless persons and their family members.
   - Holders of UK visas under the Ukraine Family Scheme.

3. Age Requirements:
   - No upper age limit for Tuition Fee Loans or grants.
   - Limited funding for Maintenance Loans available for individuals aged 60 or over under specific conditions:
     - Must be 60 or over on the first day of the first academic year of the course.
     - Studying full-time.
     - Course started on or after 1 August 2016.

4. Funding Amount:
   - The amount of funding depends on household income.
   - Maintenance Loans for individuals aged 60 or over may have limited availability based on specific criteria.

5. Additional Information:
   - Criteria and regulations can be subject to change.
   - Always verify specific criteria and regulations directly with SFE or consult their official website for the latest information.

For comprehensive and up-to-date details, it is advisable to reach out directly to Student Finance England or visit their official website.

 

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