To enrol in the BA (Hons) Digital Marketing and Advertising programme, applicants must meet the following entry requirements:

• UCAS Tariff Points: A minimum of 112 points.
• Accepted Qualifications:
  • Passes in two distinct subjects at GCE Advanced Level.
  • A pass in one GCE Advanced Level subject plus any of the following:
    • Passes in two distinct subjects at GCE Advanced Subsidiary Level.
    • A Vocational A-Level Single Award.
    • Two Vocational A-Level part Awards.
  • A Vocational A-Level Double Award.
  • A BTEC National Certificate or Diploma.
  • A completed T Level award.
  • A Scottish Certificate of Education with:
    • Passes in five subjects, including at least three at Higher grade.
    • Passes in four subjects all at Higher or New Higher grade.
  • The full Diploma of the International Baccalaureate.
  • An Irish Leaving Certificate with passes in four subjects at Grade C at the Higher Level.

For some courses, GCSE Grade C/4 or above (or equivalent) in specific subjects is required.

• Interview: Applicants must pass an Academic Interview to confirm their suitability for the course.

The course adopts a practical and interactive approach to teaching, focusing on real-world scenarios and industry-relevant projects. Lectures and workshops are combined with collaborative group work and individual assignments to ensure students gain both theoretical and practical expertise. Students will work on marketing case studies, develop advertising strategies, and engage with modern digital tools such as social media platforms, SEO techniques, and analytics software.

Assessments are designed to reflect the skills required in the industry. These include written assignments, presentations, group projects, and portfolio creation. Continuous feedback and support help students refine their skills and prepare for professional roles.

A degree in Digital Marketing and Advertising opens doors to diverse and exciting career paths. Here are ten career opportunities with descriptions:

1. Digital Marketing Manager: Oversee online marketing campaigns, manage budgets, and optimise strategies for improved performance.

2. Social Media Manager: Develop and implement social media strategies, create content, and analyse engagement metrics to build brand presence.

3. SEO Specialist: Enhance website visibility on search engines through keyword optimisation, content strategy, and technical improvements.

4. Content Marketing Manager: Create and manage content strategies that engage target audiences and drive business objectives.

5. PPC (Pay-Per-Click) Specialist: Design and manage paid ad campaigns on platforms like Google Ads to drive targeted traffic and conversions.

6. Marketing Analyst: Use data analytics to evaluate marketing performance and recommend improvements for strategic growth.

7. Brand Manager: Manage brand identity, ensuring consistency across all marketing channels and campaigns.

8. Creative Director: Lead creative teams in developing innovative marketing campaigns and advertising materials.

9. E-commerce Manager: Optimise online stores, improve user experience, and implement strategies to increase sales and customer retention.

10. Email Marketing Specialist: Design and execute email marketing campaigns to engage customers and promote products or services.

Applicants must provide the following documents when applying for the course:

1. CV with 3+ years experience
   For those without formal qualifications, a CV showcasing at least three years of work experience is required (subject to university discretion).
2. Passport or BRP
   Proof of identity and immigration status.
3. Proof of Address
   Recent utility bills, bank statements, or similar documents.
4. Qualifications
   Certificates and transcripts from prior education.
5. EU Settlement Status (Share Code)
   Evidence of settled or pre-settled status for EU students.
6. Personal Statement
   A written statement of at least 300 words outlining the applicant's motivation and goals (depending on university requirements).
7. Work Reference Letter
   A professional reference letter validating work experience (depending on university requirements).
8. Share Code for Non-UK Citizens
   Provides evidence of immigration status for applicants without UK citizenship.

Student Finance England (SFE) offers invaluable financial support to eligible students. This may cover tuition fees, maintenance loans for living costs, and additional support for students with children or adult dependants. To be eligible:

1. Eligibility Criteria for Student Finance England (SFE):
   - Must be a UK national or have a settled status.
   - Should be ordinarily resident in England.
   - Chosen university and course must be recognised by SFE.
   - Previous study and age may affect eligibility.
   - Must be in the UK for a minimum of 3 years to access the fund.

2. Eligible Categories:
   - UK & EU nationals (including pre-settled status under the EU Settlement Scheme).
   - Refugees and their family members.
   - Individuals with humanitarian protection status and their family members.
   - Migrant workers or frontier workers from the EU.
   - Stateless persons and their family members.
   - Holders of UK visas under the Ukraine Family Scheme.

3. Age Requirements:
   - No upper age limit for Tuition Fee Loans or grants.
   - Limited funding for Maintenance Loans available for individuals aged 60 or over under specific conditions:
     - Must be 60 or over on the first day of the first academic year of the course.
     - Studying full-time.
     - Course started on or after 1 August 2016.

4. Funding Amount:
   - The amount of funding depends on household income.
   - Maintenance Loans for individuals aged 60 or over may have limited availability based on specific criteria.

5. Additional Information:
   - Criteria and regulations can be subject to change.
   - Always verify specific criteria and regulations directly with SFE or consult their official website for the latest information.

For comprehensive and up-to-date details, it is advisable to reach out directly to Student Finance England or visit their official website.